Computers Everyone s Obsession - 1818 Words

Nicholas Klapatch Mr. Battaglia Pd. 4 English April 7, 2016 Computers: Everyone’s Obsession During the nineteenth century, a new piece of technology sewed its very first stitches into the evolution of man. This piece of technology is no other than the beloved computer. Computers seemed like something that would be impossible to be made widespread, and something that would never enter people’s personal lives, but because of the willpower of man to create, these obstacles were easily surpassed and led to new ideas. Computers help business, science, manufacturing, and many other fields of work flourish. People were able to become more productive, and many new tasks that were impossible to achieve before became very easy to solve.†¦show more content†¦It seems very weird from a twenty first century mindset, but it was the only way known to the most intelligent people of the late nineteenth century to make a â€Å"thinking machine.† These mechanical computers’ architecture were very complex as many would imagine, and the space they took up is aston ishing. Most of these projects were even left incomplete. The very first electronic computers were enormous, too, but were able to outperform mechanical computers easily. These computers were not used for surfing the web, or playing games, but to help do calculations for import tasks such as, missal placement during World War II, and Presidential election predictions. Their accuracy and precision was mind-blowing to say the least. The Computer History Museum’s webpage says, â€Å"The result was ENIAC (Electronic Numerical Integrator And Computer), built between 1943 and 1945—the first large-scale computer to run at electronic speed without being slowed by any mechanical parts† (Paragraph 3). This computer was a product of hard work at the prestigious University of Pennsylvania in Philadelphia. The massive machine used vacuum tubes, as it predated the time when William Shockley and his team invented the transistor, which would ultimately go on to affect the computer world as it is known today. All computers are centered around a Central Processing Unit, (CPU), and they act as the brain of the computer. No CPU can think for itself, it follows the instructions of binary code, all 1’s and

Marketing Planning The Marketing Plan Essay - 1545 Words

To attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentially about the match between those products and markets. Objectives for pricing, distribution, advertising and so on are at a lower level, and should not be confused with marketing objectives. They are part of the marketing strategy needed to achieve marketing objectives. To be most effective, objectives should be capable of measurement and therefore quantifiable. This measurement may be in terms of sales volume, money value, market share, percentage penetration of distribution outlets and so on. An example of such a measurable marketing objective might be to enter the market with product Y and capture 10 per cent of the market by value within one year. As it is quantified it can, within limits, be unequivocally monitored; and Corrective Action|corrective action taken as necessary. The marketing objectives must usually be based, above all, on the organization s financial objectives; converting these financial measurements into the related marketing measurements. He wentShow MoreRelatedStrategic Marketing Planning And The Big Picture Marketing Plan3126 Words   |  13 Pagesmust divide potential customers into segments and find ways to best satisfy them. Strategic marketing deals with the big picture marketing planning. It analyzes how a company can best satisfy its customers and makes a profit as it. Strategic marketing planning is directed from the top of the company and is extremely important in any for- profit to organization. Several key principles govern strategic marketing. Understand the Marketplace and Customer A company must identify the sources of demand forRead MoreWhy Do Healthcare Practices Need a Marketing Plan?793 Words   |  3 Pagesadvertising and marketing efforts for the coming year is known as a marketing plan. A marketing plan includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix intended for use in reaching marketing goals (entre preneur.com, 2012). A second definition of a marketing plan is as follows: a plan that describes the activities involved in achieving certain marketing objectives within a given timeframe. A market plan starts offRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesstrategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. 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Analyze Gillette’s planning and control systems These two management tools provide the company with the necessary information to run the different SBU’s from a marketing point of view. They are complementary to a such extent that they need each other to be meaningful. The planning system is focused on the creation of marketing strategies and marketing actions to develop the brands, based on information gathered a priori. Based on it, the companyRead MoreStrengths and Weaknesses of the Digital Planning Process1588 Words   |  7 PagesDigital Marketing Planning - Task Three To: Jane Smith, Marketing Director, Airmiles From: Keiran Smith, Marketing Manager, Planning Solutions Subject: Strengths and weaknesses of the digital planning process Date: 23/11/10 Executive Summary In today’s competitive landscape, Airmiles understands the value of customer service and how it impacts acquisition and retention activities. 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Strategic planning helps companies take advantage and adapt to the opportunities that it’s ever changing environment throws at them. There are four steps to strategic planning. Marketing plays a large role in the strategic planning, because the plan is finding ways to take advantage

Business Decision Analysis

Question: Discuss on the Market Research Methodology. Answer: Introduction: Redrow Plc is one of the most leading construction business organizations in the United Kingdom based in Flintshire. It has also listed in London Stock Exchange top 250 stock indexes. It aims to become the first choice in construction industry for its stakeholders. The company has a reputation for imaginative design, build quality and customer service, with the skills needed to complete a wide range of developments - from large Greenfield sites to complex Brownfield regeneration schemes (www.thinkap.com, 2016). Steve Morgan was former site agent in Redrow who brought and started the organization on 1977 in a new phase. It operates all over the UK through its 13 divisions covering the England Wales (www.thinkap.com, 2016). In the recent market research, Aspiration 2018 conducted with the objective to reduce water usage and maintaining quality standards in construction projects. The research also focused on the demand of the customers in reference to housing preferences. In the twenty first century, as the pollution level rises and the stress in daily life began to increase customers are opting for more environment friendly residences. The new hype in the construction industry is going green and building eco friendly houses. From improving indoor air quality to mitigating global climate change, green buildings help people live a more resource-friendly and sustainable lifestyle ("Reasons to Build an Eco-Friendly Home", 2016). According to a journal published in International Journal of the Sustainable Economy, attitudes and social principles bring sustainable actions among individuals. Using energy efficient and durable resources also helps to save revenue. Thus, construction of energy efficient homes and buildings are the new trend in infrastructural industry. Therefore, to diversify in the new market, Redrow conducted the market research. It is a lucrative market for Eco-Entrepreneurs to invest. The strategy of this research was to understand the customer demand in building eco friendly houses and buildings. Market research can also help you develop your products and services and make sure they meet the needs of y our target audience . The limitations of this research are the method of sampling. The interviews are conducted on telephone, so the sample can be hampered by some technique failure in the telephonic system that can tamper the research data. Again, individual answers can be influenced by other external afactors, which can manipulate the research data. Qualitative research may have revealed some doubts about peoples attitudes to a particular brand . Research Methodology: Formulating the problem is the initial stage in any market research. When a business organization faces challenges and difficulty then they decide to conduct a market survey to identify the problem area getting direct feedback from the stakeholders or customers. After the organization approach the problem from a research angle, it can formulate a solution. Management problem is the challenges faced by the business organization where as research problem is the information needed to solve the challenge. The research Aspiration 2018 was conducted by adopting a qualitative research methodology. A qualitative research is the analysis where a business organization needs to have an in-depth study on the factors affecting customer behavior. This kind ofstudygives prominence on the rate of variables in their usual situation. According to market researchers, if the management wants to get into the brain of the customer, they should conduct a quantitative market research. Direct and face-to-face interviews are generally the modes of conducting quantitative research methods. It is conducted to let customers express their perception about a certain product and service and the reasons for motivation of customer behavior. The main objective of this research was to identify the direct and indirect factors, which are affecting customer-purchasing behavior so that the business organization can identify the opportunities and limitations to increase the sales and revenue collection. The surveys were conducted through personal contacts in the organization and were usually conducted over phone or face-to-face interview. The market research survey conducted by Aspiration 2018 resulted in assessing the customer trends and market demand. In the research, it was found that the customer are inclined in getting environment friendly homes and buildings. Environment friendly buildings are more efficient in energy and revenue saving. According to customers, environment friendly homes are more concerned about the wellbeing of the residents and pocket friendly. There is a subsequent demand for eco friendly buildings in the market. However, there are little initiatives taken by builders in building new energy efficient eco friendly building construction. In addition, in the recent economic market, the construction organizations are facing turmoil regarding fluctuating land price and lack of good investors. Plan Development: In the contemporary competitive market, it is necessary for every business organization to strategically plan about future business agendas to get competitive market advantage. After reviewing the report of the conducted survey to assess the market demand the management have taken some key issues to work on the business plan of the company. Firstly, Redrow has strategized to concentrate on the construction of new eco friendly homes that will attract the potential buyers. The new constructions will concentrate on low water and heat consumption and with more open public place according to customer demand. The Eco-Friendly home will be build with durable resources so that the construction will last for ages thus reducing the cost of renovating and new construction of the customer. Promoting the construction as more pocket friendly and ecologically well balanced will attract more customers. The organization also taking steps to promote itself as a more socially responsible organization. The construction sites are using plans and techniques to reduce the consumption of water and energy in building sites and making sure to lower the waste materials formed from construction activities. The main objective is to decrease the carbon footprint and to increase awareness of environ protection for the betterment of the society. The management is also giving importance on recruiting local labor to increase the employment rate among the locals. The market trends show that they prefer business organizations that are more socially responsible. The promotional activities should involve more emphasis on protecting environment and awareness and relating how Redrow homes are build to protect the customers from the harshness of environment pollution and stress. The promotional campaign should be as if the customer would live in the natures freshness and it will bring sustainable stability in the fast life style of the contemporary competitive market. The above market strategies and plans will give Redrow market advantage, as they will be the pioneers in building the eco friendly building constructions. As projected a socially responsible business organization and building eco friendly buildings Redrow will increase the customer loyalty in the market. Conclusion: In the above study the market demand for the new concept of eco friendly buildings conducted by Redrow organization to strategically analyze potentiality of the business penetration. For that, the organization conducted quantitative survey with personal contacts within the organization by conducting personal face-to-face survey or through telephonic appointments. The questionnaire focused on the different factors that influenced the purchasing decision of the buyers for opting for eco friendly homes. In the survey, it was observed that though there is a gap between the demand and supply in the industry, there is a potential growth for business development which Redrow can take advantage for sustainable business growth. Reference: Poynter, R., Williams, N., York, S. (2014).The handbook of mobile market research: Tools and techniques for market researchers(1st ed.). GB: John Wiley Sons Inc. Franz Horn, C., Brem, A., Ivens, B. (2014). Damaging brands through market research.Marketing Intelligence Planning,32(2), 232-248. doi:10.1108/MIP-08-2013-0135 Ball, M. (2014).Rebuilding Construction (Routledge Revivals): Economic Change in the British Construction Industry. Routledge Brennan, M. C., Cotgrave, A. J. (2014). Sustainable development: A qualitative inquiry into the current state of the UK construction industry.Structural Survey,32(4), 315-330 Cantallops, A. S., Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,36, 41-51 Customer Satisfaction - NHBC Builder. (2016).Nhbc.co.uk. Retrieved 29 April 2016, from https://www.nhbc.co.uk/Productsandservices/CustomerSatisfaction/ Dragano, N., Wahrendorf, M. (2014). Consistent health inequalities in Europe: the importance of labor market disadvantage.Journal of epidemiology and community health, jech-2013.

Life of Pi by Yann Martel - Discussion Questions

'Life of Pi' by Yann Martel - Discussion Questions Life of Pi by Yann Martel is one of those books that becomes richer when you can discuss it with friends. These book club discussion questions on Life of Pi will allow your book club to delve into the questions Martel raises.Spoiler Warning: These book club discussion questions reveal important details about Life of Pi by Yann Martel. Finish the book before reading on. Pi believes that animals in a zoo are no worse off than animals in the wild. Do you agree with him?Pi considers himself a convert to Christianity, Islam, and Hinduism? Is it possible to practice all three faiths faithfully? What is Pis reasoning in not choosing one?Pis story of surviving on a lifeboat with zoo animals is rather incredible. Did the far-fetched nature of the story ever bother you? Was Pi a convincing storyteller?What is the significance of the floating islands with the meerkats?Discuss Richard Parker. What does he symbolize?What is the connection between zoology and religion in Pis life? Do you see connections between these fields? What does each of the fields teach us about life, survival, and meaning?Pi is forced to tell the shipping official a more credible story. Does his story without animals change your view of the story with animals?Neither story can be proved one way or the other, so Pi asks the official which story he prefers. Which do you prefer? Which do you believe? Throughout Life of Pi, we hear about interactions between the author and adult Pi. How do these interactions color the story? How does knowing Pi survives and has a happy ending with a family affect your reading of his survival account?What is the significance of the name Pi?Rate Life of Pi on a scale of 1 to 5.

Epilepsy Essays (857 words) - Seizure Types, Epilepsy,

Epilepsy Epilepsy - The Silent Stalker By Steven Voskanian What is Epilepsy? Epilepsy, also called seizure disorder, chronic brain disorder that briefly interrupts the normal electrical activity of the brain to cause seizures, characterized by a variety of symptoms including uncontrolled movements of the body, disorientation or confusion, sudden fear, or loss of consciousness. Epilepsy may result from a head injury, stroke, brain tumor, lead poisoning, genetic conditions, or severe infections like meningitis or encephalitis. In over 70 percent of cases no cause for epilepsy were identified. About 1 percent of the world population, or over 2 million people, are diagnosed with epilepsy. How this shocking and loathsome disorder is detected. In persons suffering from epilepsy, the brain waves, electrical activity in the part of the brain called the cerebral cortex, have a characteristically abnormal rhythm produced by excessive electrical discharges in the nerve cells. Because these wave patterns differ markedly according to their specific source, a recording of the brain waves, known as an electroencephalogram (EEG) is important in the diagnosis and study of the disorder. Diagnosis also requires a thorough medical history describing seizure characteristics and frequency. Types of Seizures How severe do they get? Epileptic seizures vary in intensity and symptoms depending on what part of the brain is involved. In partial seizures, the most common form of seizure in adults, only one area of the brain is involved. Partial seizures are classified as simple partial, complex partial, and absence (or petit mal) seizures. People who have simple partial seizures may experience unusual sensations such as uncontrollable jerky motions of a body part, sight or hearing impairment, sudden sweating or flushing, nausea, and feelings of fear. Complex partial seizures, also called temporal lobe epilepsy, last for only one or two minutes. The individual may appear to be in a trance and moves randomly with no control over body movements. The individual's activity does not cease during the seizure, but behavior is random and totally unrelated to the individual's surroundings. This form of seizure may be preceded by an aura (a warning sensation characterized by feelings of fear, abdominal discomfort, dizziness, or strange odors and sensations). Absence seizures, rare in adults, are characterized by a sudden, momentary loss or impairment of consciousness. Overt symptoms are often as slight as an upward staring of the eyes, a staggering gait, or a twitching of the facial muscles. No aura occurs and the person often resumes activity without realizing that the seizure has occurred. In a second type of epilepsy, known as generalized seizure, tonic clonic, grand mal, or convulsion, the whole brain is involved. This type of seizure is often characterized by an involuntary scream, caused by contraction of the muscles that control breathing. As loss of consciousness sets in, the entire body is gripped by a jerking muscular contraction. The face reddens, breathing stops, and the back arches. Then, alternate contractions and relaxations of the muscles throw the body into sometimes violent agitation such that the person may be subject to serious injury. After the convulsion subsides, the person is exhausted and may sleep heavily. Confusion, nausea, and sore muscles are often experienced, and the individual may have no memory of the seizure. Attacks occur at varying intervals, in some people as seldom as once a year and in others as frequently as several times a day. About 8 percent of those subject to generalized seizures may have status epilepticus, in which seizures occur successively with no intervening periods of consciousness. These attacks may be fatal unless treated promptly with the drug diazepam. Treatment for an Incurable Disorder There is no cure for epilepsy but symptoms of the disorder may be treated with drugs, surgery, or a special diet. Drug therapy is the most common treatmentseizures can be prevented or their frequency lessened in 80 to 85 percent of cases by drugs known as anticonvulsants or antiepileptics. Surgery is used when drug treatments fail and the brain tissue causing the seizures is confined to one area and can safely be removed. A special high-fat diet known as a ketogenic diet produces a chemical condition in the body called ketosis that helps prevent seizures in young children. Like any medical condition, epilepsy is effected by general health. Regular exercise, plenty of rest, and

How to Be a Great Speech Writer

How to Be a Great Speech Writer So if you decided to write a speech on any topic, or a professor asked you to make a speech on a specific subject – you need some assistance in writing it, or you need to find a qualified speech writer to write the whole paper for you. The main point of doing speeches – is to be able to write a great quality speech according to your own personality, for you to be able to deliver the message of the statement to the audience effectively. Though it is perceived that the central part of the speech is the speech itself – it is wrong. The principal obligation of a quality speech writer is to be able to write a good statement, for it to be interesting for the audience, as well as to stress on the essential parts of the speech. Here are several tips on how to be a good speech writer, and manage to write a good speech for your class: Try focusing on the audience’s taste and field of interest. A good speech writer always defines what the audience will be interested in, and tries to incorporate his speech according to these interests. Never use too sophisticated language. The audience hates to admit that you are smarter than they are, so try not to sound too bright for the speech. Avoid passive voice. The most critical questions in the speech are â€Å"What?† and â€Å"Who?† A speech writer has to focus on these questions to build a good, comprehensive paper. It does not matter if you are an informative speech writer or a persuasive speech writer – you have to maintain a good and profound structure, logical and algorithmic. The best speech writers always think ahead of all consequences of the things they say in their speech. You have to be able to foresee the questions you might be asked during the speech, and you have to be able to explain yourself and answer them correctly and efficiently. All professional speech writers need to check the speeches they have written afterward. You need to reread the speech like twelve times before you can be able to stand up in front of the whole audience and communicate your message. If you are having problems with your speech – why not ask for help from an expert? CustomWritings.com can easily help and assist you with your statement. We are ready to provide you with a professional speech writer, who will help you and develop your speech for it to look magnificent, and for you to be able to succeed with the speech. CustomWritings.com has been helping students for more than ten years, and has excellent experience in speech writing. If you inquire right now – you will receive speech assistance in a matter of seconds.

Installation project Assignment Example | Topics and Well Written Essays - 1250 words

Installation project - Assignment Example The main purpose for this installation will be to ease the service delivery in the airport making it more comfortable for the travelers departing and those arriving. This will not be just limited to the passengers but all the activities that take place at the airport in general. The project will be meant to monitor movement of air traffic, movement of road traffic to and from the airport, movement of goods within the airport and to an extent the weather conditions at the airport. This information will be crucial in reducing the intensity of travelers while at the airport. While undertaking this project, it is important to understand that the area in question is a normal 2D earth surface that will have to be transformed into a 4D Euclidean surface using the transformation mathematical formula. The surface will further be embedded into maps and metrics using the same concepts as those used in 4D Euclidean space transformations. 2. A general survey will have to be conducted across the airport to determine the general layout and nature of the airport. This will involve picking of data about feature s such as buildings and other structure s available at the airport. This task can be carried out by a surveyor or a GIS technician. 3. After analyzing the layout of the airport, the site engineer will choose a point at which the giant bear will be installed taking into consideration the movement of air traffic and passengers and also its proximity to the main travelers’

Proportional representative system in U.K Term Paper

Proportional representative system in U.K - Term Paper Example The reason for this has been partly likened to the failure by the plural form of elections to produce a clear winner after the 1974 election, which saw the formation of a weak government without an outright majority (Amy 23). Additionally, the additional vote from a third party in the 70s has also acted to highlight the disproportionate and distorted nature of a pluralist voting system. This paper provides a discussion on the way proportional representative system is better than plurality system in the UK. The Labor government, in 1997, made a promise to hold a referendum as soon as it got into power that would vote on the issue of introducing a representative voting system. However, this referendum was continually delayed and dropped off the labor party agenda. Additionally, the amount of choice that the voter would be given could also be limited. This is because there is an argument that the Labor Party and the Tories stand to lose the most if any changes are effected to the plural ist electoral system, which explains their reluctance to pursue the issue (Amy 25). Had proportional representation been used during the elections of 1997, it is possible that the big Labor majority would have seen a reduction with major gains by the Liberal Democrats (Connolly 31). This would have seen a gain from the forty six seats they attained to as high as one hundred and six members of parliament. The Lib Dems got 16.8% of all the votes cast, but suffered when it came to actual seats at Westminster, gaining less than ten percent of the total seats. Proportional representation would have altered their standing and greatly reduced that of the Labor Party. A similar incident would have occurred in the elections of 2001, a result that intimates the fact that pluralist electoral models are unfair and have the potential to be undemocratic, i.e., the number of votes that are cast for the government are not proportional to that the government’s popularity with the UK public (C onnolly 31). All proportional representation forms tend to possess similar basic merits. These merits include the fact that the system is more representative of the voting public’s wishes as expressed during the voting process (Connolly 35). In addition, fewer wasted votes encourage better participation in the election. The pluralist electoral model could lead to some voters avoiding the voting process because they perceive it as a wasted cause. Additionally, the minority parties could end up with fairer representation in Westminster. Independent candidates will also have more opportunities at being elected with only a single one, Martin Bell, winning a seat in parliament during the 1997 elections. The candidate lost the seat during the second attempt where he used the pluralist electoral route. Another advantage of PR is that it removes safe seats that are characterized by perennial low turnouts. If people feel that their vote counts, then they may be more encouraged to part icipate in the elections. Using the PR system, the voter also has an increased variety of choice as far as candidates are concerned. Finally, a pluralist system can be eliminated by a proportional representation system ending up with a system that is â€Å"

Analysis of the marketing promotion of the Beverage Company Coca-Cola Essay

Analysis of the marketing promotion of the Beverage Company Coca-Cola worldwide - Essay Example From this research it is clear that the design and the implementation of a marketing strategy is a challenging task. Communication should be regarded as a priority in any successful marketing policy. Towards this direction, Moore supported that â€Å"what is strategic in the communication is not that it is designed to be manipulative, but instead that it is designed to advance particular policies or organizational strategies by making them comprehensible and by enlisting the support and cooperation of those who must work together to produce the intended result†. On the other hand, the professionals in the relevant area should have specific competencies in order to achieve the required targets. In accordance with a statement of Thomas, presented in Lewis et al. â€Å"we [the marketing profession] must recognise that, in addition to high standards of objectivity, integrity and technical competence, we must, in responding to the changing environment, demonstrate that we can and will serve society in general; this requires a clear and articulate demonstration of our ability to be relevant in the political sense†¦if we remain tied to the forces of manipulation and hype, if we are seen merely to be servants of our capitalist masters, we will remain marginal and untrustworthy†. The success of a marketing strategy of any firm around the world is highly depended on the competencies of its managers dealing with the specific sector.

Assignment In Client Server Architecture Information Technology Essay

Assignment In Client Server Architecture Information Technology Essay This report focuses on understanding the problems being faced by the Information System (IS) department of Hures as well as other Organisations dealing with human resource and management. Such organizations, private or public, continuously collect and process data (information) using technologies available at an increased rate and store the information in computerized systems. To maintain such information systems becomes difficult and extremely complex, especially as scalability-issues arise. Such problems identified are required to be sorted and find out the solutions. Therefore from the scenario given, the measures were taken into considerations to minimize problems in communication mechanism. The client server architecture was established in the beginning to improve productivity, efficiency and information handling. Nevertheless, the Hures Information System department experienced difficulties as the stored information grew leading to the need of establishing peer to peer architecture, intranets and extranets for security purposes. QUESTION ONE Do you think the problems faced by Hures are unique? Why or why not? The difficulty faced by Hures IS department is not peculiar to them rather the underlying technology. In a distributed environment they were working on, the client server technology had problems when it comes to the extension or scaling servers to accommodate additional loads that were initially not envisaged. Client-server architecture consists of series of clients connected to a common server mounted at some remote or nearby location. Hence when there are load increments in the distributed environment, it usually tends to cause problems that make the architecture difficult to scale accordingly. Moreover, for all users on the network the rate of data transfer might go down, and sometimes a powerful and expensive computer needs to be installed and integrated into the system in an attempt to improve scalability and availability of the server. Nevertheless, for every application under heavy loading, numerous computers may be needed. It is customary to utilise one computer to each server application under medium loading, so as to prevent the extent of damage, for example in the occasion of system failure or violation of privacy and security. Client and servers when connected together to form a network that would facilitate better communication is referred to as a client server architecture. A client is an application or system that accesses a (remote) service on another computer system known as a server by way of a network. Hence servers by their operation receive a message from client and work on them and then return the responses to the client. For instance, file server, web server, mail server and web browser are servers and client respectively (Harkey et aL, 1999). QUESTION TWO Suggest alternative architectures that could be used to overcome the problems faced by Hures current Client/Server technology. Increasingly need of users accessing to network resources (i.e. information) virtually for anything held on a database through a common interface. The network supports between the user and that information. Therefore, distributed system is one of the most ideal for location of resources or database transparency. In general, a server and client systems consist of two major parts which are software and related hardware. On a controlled and shared ground to the clients, servers host resources and make them available. This allows access to server content to be controlled in a much better and secured manner. Basically, client/server architecture is a two tier technology which means that it has two nodes namely a client and a server. In order to improve communication between the client and the server, a third node or interface called a middleware is introduced between the client and the server. This is technically a better design as the middleware which is a form of software between the client and the server processes data for clients such as web browsers e.g. internet explorer, mozilla firefox and safari which are all web client. Middleware store data for user applications enabling a comparatively better design that facilitate server scalability as the processing of requests has been separated by balancing the load on different servers (Harkey, et al, 1999). The role of Middleware in a Client-Server Architecture is illustrated in the figure below: Introducing the middleware results in the design of a three-tier architecture which later can be extended to an n-tier. The n-tier architecture has the disadvantages of impacting or increasing traffic congestion and reducing the design robustness. N-tier architecture becomes more difficult to run and test software than the two-tier architecture due to device congestion resulting in communication difficulties. The increased load in n-tier architecture could lead to overloading of the network. Apart from the mentioned disadvantages n-tier architecture has number of advantages which include: better security control, increased flexibility, user friendly, easy upgradeability and scalability compared to the two tier architecture (Harkey, et al, 1999) The implementation of an n-tier distributed computing architecture will be a solution to overcome problems faced by Hures. N-tier architecture has the potential to provide better, more timely information across the enterprise at a lower cost than the current combination of PC LAN, two-tier client/server, or mainframe applications that have been developed in most organizations. For n-tier architecture to be effective, three key components need to be present: Empowerment of the developer to integrate a distributed computing architecture within existing databases, tools, and components. Certainty of efficient network traffic. Mechanisms to handle load balancing to distribute the work across many servers. The n-tier client/server architecture provides an environment which supports all the benefits of both the one-tier approach and the two-tier approach, and also supports the goals of a flexible architecture. The three tiers refer to the three logical component parts of an application, not to the number of machines used by the application. An n-tier application model splits an application into its three logical component types-presentation logic, business logic, and data access logic, where there may be any number of each of the component types within an application. The application components communicate with each other using an abstract interface, which hides the underlying function performed by the component. This infrastructure provides location, security, and communication services for the application components. The n-tier client/server architecture provides an environment which supports all the benefits of both the one-tier approach and the two-tier approach, and also supports the goals of a flexible architecture. The technology should be able to handle future growth. Hures should carry out n-tier client/server technology to solve their partitioning problems. N-tier client/server architecture is an evolution of the traditional 2-tier and 3-tier models, and is suitable for large business applications where many users share common data and operations on them. Peer to Peer The structure of peer to peer network architectures, they do not have a fixed server responsible for blocking and routing request to and from nodes unlike client server architecture. Peer-to-peer networks are simple and easy to implement. However they fail to render the same performance under heavy loads. Distributed computing, instant messaging and affinity communities are all examples of peer to peer network architecture (Deal, 2005). QUESTION THREE One of the suggestions proposed by Hures IS department is the use of intra net web technology. Examine the pros and cons of such an idea. Intranet can be described as a private version of the internet or network connectivity. It is based on TCPIIP protocols configured for a particular organization system, usually a corporation, accessible only by the organizations members, employees, or others with permission to do so. An intranet website looks and acts just like any other Web sites, but the firewall surrounding an intranet fends off unauthorized access. Like the Internet, intranets are used to share information over a network (Douglas, 2005). Intranet is privately owned computer network that utilizes Internet protocols and network connectivity. It is safe and secure in sharing part of organizational operations such as marketing, administrative information or other matters concerned with the organization and its employees. The techniques, concepts and technologies associated with the internet such as clients and servers running on the Internet protocol suite are employed in building an intranet. HTTP, FTP, e-mail and o ther Internet protocols are also applied. Usually intranets are restricted to employees of the particular firm, while extranets tend to have wider scope so that they can be accessed by customers, suppliers or other authorized agents. On the other hand, intranets like other technologies have their own merits and demerits. Below are some of the advantages and disadvantages of this technology (Stallings and Slyke, 1998). The pros and cons (advantages and disadvantages respectively) for Hures using intranet web Technology were accounted for as follows: Advantages Intranet serves as an effective communication tool within the organization, both vertically and horizontally thereby promoting a common corporate culture where every user is accessing the same information available on a common platform. Intranet enables proper time management, since organizations are capable to make adequate information available to employees on the intranet. This way, employees are able to connect to relevant information within the effective time. Increases the productivity levels of workforce by allowing them to locate and view information faster. It also enables them to use applications relevant to the task at hand. Also, web browsers such as Internet Explorer or Firefox help users to readily access data from any database the organization makes available, subject to security provisions within the companys workstations thereby improving services to users. Intranets have cross-platform capability which enables it to adequately support different types of web browsers irrespective of their backbone be it Java, Mac or UNIX. This ability enhances collaboration since every authorized user is capable of viewing information on the site thereby promoting teamwork. Provide a comparatively cost-effective means for network users to access information or data through a web-browser instead of preparing physical documents like manuals, internal phone list or even ledges and requisition forms. Publishing on the web permits critical corporate knowledge such as company policies, business standards, training manuals etc to be secured and easily accessed throughout the company using hypermedia and other web technologies. It facilitates the business operations and management. Increasingly they are being used as a platform for developing and deploying applications that support business operations and decision making across the whole enterprise. (Goldberg, 1996) QUESTION FOUR Do you think the popularity of intranets and the Internet pose threats to traditional Client/Server systems? Intranet and Internet become popular to some extent because they pose some threats to the traditional Client/server systems. It is true that Internet and intranet are both web technologies. A few years ago, the typical office environment consisted of PCs were connected to a network, with servers providing file and print services. Remote access was awkward, and profitability was achieved by use of laptop computers. Terminals attached to mainframes were prevalent at many companies as well with even fewer remote access and portability options. (Silberschtuz, 2004) Currently the secure intranets are the fastest-growing segment of the Internet comparatively much less expensive to build and manage compared to the private networks. Usually private networks are based on proprietary protocols with mostly client server architecture. An extranet creates a secure tunnel between two companies over the public Internet. It is also used to connect remote employees to corporate network by the use of Virtual Private Networks (VPNs). Also intranets are increasingly being used for tools and applications delivery, which facilitate group work and teleconferencing to an enhanced collaboration within the organizations. In order to increase productivity of organizations, sophisticated corporate directories, sales and CRM tools and project management, are all taking advantage of intranet technology (Robert, et al, 1999). Conclusion The problems faced by Hures like other organization including private and public,which are continuosly collecting and storing data in accelerated rate. The above answers on respective four questions discussed on as follows: If the problems experienced by Hures since 1985 up to now are unique or not, comparing to other organizations, such problems experienced were due to growth of business demands in information systems (IS). For example, Hures was forced to downsize the IS from mainframe to Client/Server network resulted in higher efficiency and profit. Nevertheless the problems arise on the server scaling due to loading capacity, forced the company to incur much cost on implementation of distributed environment with more powerful desktop machines. These problems are not unique because all organizations demand changes in IS while they grow up in business. Secondly, the alternative architectures have been discussed about solving the problems of Heures as well as other organizations in information systems. Therefore, distributed system has been suggested which is the most ideal for location of resources or database transparency in networking environment. Thirdly, the intranet web technology as the special network for special organization suggested by Hures IS department, was discussed on its pros and cons which can be relied on for proper construction of networks in any organization. Finally, we have seen that the popularity of intranets and the Internet pose threats to traditional Client/Server systems since the most fastest growing firms with sophisticated systems have taken advantages of Intranet and Internet technologies to facilitate the efficiency in networking and higher production. Bibliography Douglas, E. Corner: (2000). THE INTERNET. 3rd ed. Prentice Hall Publishing. Emmerich, W. (2003). Engineering Distributed objects. Wiley publishing Gralla, P. (2005). How the Internet Works .3rd ed. Addison Wesley Norton. P. (2003). Introduction to computers. 5th ed. http://www .firstauthor .orglDownloadsIP2P. pdf Wikipedia (2007), Client server architecture, accessed 18th September, 2008 http://en.wikipedia.orglwiki/Client-server _architecture REFERENCES: Douglas, E. C. (2005). Internetworking with TCPIIP Principles, Protocols and Architecture. 5th ed. Massachusetts Institute of Technology, pp.349-359 Goldberg, C. J. (1996). Entrepreneur Business Service Industry October. (http://findarticles.coIIUp articles/mi mODTVis /ai 18726414), accessed on 09/10/2008. Harkey, D., Edwards, J. and Orfali, R. (1999). Client/server Survival Guide. 3rd ed., Canada, Pp 7-10, 12, 199-201 and 349 Silberschatz, A. (2004). Operating System Concepts with Java. 6th ed. USA: John WHey Sons, Inc. p.23. Stallings, W. and Slyke, R. V. (1998). Business Data Communications. 3rd ed. Prentice-Hall International. Pp.422, 429-433. Beal, V. (2005). All about Peer to Peer. Date accessed-12th September, 2008 http://www.webopedia.comIDidY ouKnowlInternet/2005/peer to peer.asp

Mertons Strain Theory Essay -- Sociology, Adaptation, Inequalities

In Merton’s (1938) strain theory social structures account for the criminal tendencies found in offenders. Individuals adjust to societal pressures in five distinct ways. Adaptation I, which entails conforming to both culture norms and means, is the most common. The popularity of this adaptation allows a society to function effectively. In contrast, adaptation IV is the least common and gives rise to the rejection of both cultural goals and means. Those that adopt this culture pattern are societal misfits and usually include some such persons as psychotics, psychoneurotics, chronic autists, vagrants, and chronic drunkards or drug addicts. Sykes and Matza’s (1957) control theory postulates that acts of delinquency are generally not approved of even by the delinquents who commit such crimes. First, they don’t believe their crimes are â€Å"right†. Instead, they often show remorse or guilt when faced with the consequences of their crimes. Moreover, this show of shame shouldn’t be completely attributed to deception to pacify authorities. Second, delinquents do have respect for law-abiding citizens (Sykes and Matza, 1957). Often if a delinquent’s offenses are shared with law-abiding people that they look up to or sports heroes perhaps they will show deep remorse. Therefore, delinquents do not hold a set of values that are in contrast with cultural norms. Sykes and Matza (1957) describe two more points, but in light of the two given here there is evidence that delinquency is not the creation of a sub-culture, because a society of those who conform cannot be overlooked. Instead, delinquent acts are internally justified despite their repugnance to the legal system and the rest of society (Sykes and Matza, 1957). There ... ...elihood. In sum, Rosenfeld and Messner (1995), Bonger (1969), and Currie (1997) give examples of how materialism is destroying the lives of US citizens. Materialism is not a facet of liberal or conservative thought (Galston, 1991; Kirk, 1987). Moreover, in both Galston (1991) and Kirk’s (1987) articles there was no attack on capitalism and the market economy. However, the liberal idea of the need for social programs was propounded by Currie (1997), which is counter to conservative ideals. Currie (1997) also showed the need to debunk the conservative â€Å"myth† that there must always be inequalities in society. Besides these points these criminologists are really attacking capitalism and are not on a liberal or conservative platform. Furthermore, Chesney-Lind (1989) doesn’t delve into the government’s political structure based on liberal or conservative views. Merton's Strain Theory Essay -- Sociology, Adaptation, Inequalities In Merton’s (1938) strain theory social structures account for the criminal tendencies found in offenders. Individuals adjust to societal pressures in five distinct ways. Adaptation I, which entails conforming to both culture norms and means, is the most common. The popularity of this adaptation allows a society to function effectively. In contrast, adaptation IV is the least common and gives rise to the rejection of both cultural goals and means. Those that adopt this culture pattern are societal misfits and usually include some such persons as psychotics, psychoneurotics, chronic autists, vagrants, and chronic drunkards or drug addicts. Sykes and Matza’s (1957) control theory postulates that acts of delinquency are generally not approved of even by the delinquents who commit such crimes. First, they don’t believe their crimes are â€Å"right†. Instead, they often show remorse or guilt when faced with the consequences of their crimes. Moreover, this show of shame shouldn’t be completely attributed to deception to pacify authorities. Second, delinquents do have respect for law-abiding citizens (Sykes and Matza, 1957). Often if a delinquent’s offenses are shared with law-abiding people that they look up to or sports heroes perhaps they will show deep remorse. Therefore, delinquents do not hold a set of values that are in contrast with cultural norms. Sykes and Matza (1957) describe two more points, but in light of the two given here there is evidence that delinquency is not the creation of a sub-culture, because a society of those who conform cannot be overlooked. Instead, delinquent acts are internally justified despite their repugnance to the legal system and the rest of society (Sykes and Matza, 1957). There ... ...elihood. In sum, Rosenfeld and Messner (1995), Bonger (1969), and Currie (1997) give examples of how materialism is destroying the lives of US citizens. Materialism is not a facet of liberal or conservative thought (Galston, 1991; Kirk, 1987). Moreover, in both Galston (1991) and Kirk’s (1987) articles there was no attack on capitalism and the market economy. However, the liberal idea of the need for social programs was propounded by Currie (1997), which is counter to conservative ideals. Currie (1997) also showed the need to debunk the conservative â€Å"myth† that there must always be inequalities in society. Besides these points these criminologists are really attacking capitalism and are not on a liberal or conservative platform. Furthermore, Chesney-Lind (1989) doesn’t delve into the government’s political structure based on liberal or conservative views.

A Discussion of Obamacare Essay

Over the course of my paper I shall discuss the piece of legislation known as the Patient Protection and Affordable Care Act, more informally known as Obamacare. The issue currently debated with this piece of legislature focuses on it’s constitutionality, it’s purpose as a tax hike, and whether or not it should be passed. Is the Patient Protection and Affordable Care Act unconstitutional? From what I have studied in the article â€Å"Is Obamacare unconstitutional? †, at debatetopics. net, and from what I know of the act, I would say that it is certainly unconstitutional. Does the act serve as a tax hike? According to â€Å"Voters consider ObamaCare a tax hike, poll shows† at foxnews. com, it does. Should the Patient Protection and Affordable Care act be passed? From everything I have learned of the act and from what knowledge I have gained from â€Å"Patterson: State leaders should refuse to allow Obamacare to localize† at masnbc. com, I personally would not allow the act to pass. The act is unconstitutional as it was passed under a false premise. It was upheld as constitutional by justifying the individual mandate as a tax. However, it would never have been passed if it had been upfront in regards to creating a new personal tax. The means used to justify the act as constitutional are inconsistent with the original wording of the bill and therefore unconstitutional. The act is also passed under a false premise as it creates a new tax and is therefore a tax bill. Those living in the country illegally are exempt from buying health insurance and get it for free. Those individuals who are currently considered â€Å"entitled† and receive government aid are also exempt. These illegal immigrants and entitled persons will receive free healthcare and the rest of the country will have to pay for it. The act is also unconstitutional in regards to the individual mandate itself. It is not up to the government to make it’s citizens purchase health insurance, nor should they pay for the health insurance of others. It is up to no other person to give a given individual anything. There should never a case in which one group of people is forced to care for others because those others refuse to do anything with themselves and their lives. The act is clearly unconstitutional as it forces the average United States citizen to purchase a service from a private firm or be penalized for not doing so. The fine attached to not purchasing health insurance is also only considered constitutional under Congress’ power to tax. A main way of denying Obamacare is to refuse to establish state-level health exchanges. Exchanges are basically government sanctioned cartels where only a few government approved insurers can sell government approved health insurance, including all subsidies, exemptions and mandates that they apply. When agreeing to establish an exchange, a given state agrees to operate a massive government program which would be run according to federal rules and mandates. The federal government would control the doctors and providers allowed, the health insurance plans and benefits, the subsidies and exemptions. The state would do the work of the federal government and bear the cost of the program and would also act as an IRS enforcer as it would be required to give the names and taxpayer identification numbers of people who have changed employers and lost coverage as well as those who have terminated their coverage or simply choose not to purchase insurance. On top of all of this, the state would be responsible for enforcing the individual mandate. Overall, the Patient Protection and affordable care act is unconstitutional, serves a tax hike and should not be passed under any circumstance. Bibliography: â€Å"Is Obamacare Unconstitutional? †,2012, â€Å"Voters consider ObamaCare a tax hike, poll shows†,2012, â€Å" Patterson: State leaders should refuse to allow Obamacare to localize†,2012,

Nuremberg Trials Essays - War Crimes, International Criminal Law

Nuremberg Trials Essays - War Crimes, International Criminal Law Nuremberg Trials After World War II, numerous war-crimes trials tried and convicted many Axis leaders. Judges from Great Britain, France, the Soviet Union, and the United States tried twenty-two Nazi leaders for: crimes against humanity (mostly about the Holocaust), violating long-established rules of war, and waging aggressive war. This was known as the Nuremberg Trials. Late in 1946, the German defendants were indicted and charged before a war crimes tribunal at Nuremberg(Shairo, 4). Twenty of the defendants were physicians who stood at or near the top of the medical authority of the Third Reich, as governmental, military, or SS officials. The others had executive positions, which brought them close to connections with medical affairs. It all started when people heard about the Nazis in human acts, just about four months after World War II started. No one would believe that such a thing would happen. While the people were thinking like that the Jews were being shipped out of the country, some Jews were being put in working camps or farms. This was the beginning of the Final Solution of the Holocaust. On August 8 the London Agreement was signed. They later named it the International Military Tribunal (IMT), having 8 judges. This was made so that they would try to stop the Nazi crimes. They had additional Nuremberg hearings that were broken down into twelve trials. In connection with these trials, the U.S. military tribunals had thirty-five defendants and released nineteen of them because they could find anything to get them on. They made Nuremberg Laws because of Hitlers concentration camps and his other inhuman acts(Gutman, 142_). He didnt go by the lead system, he made himself the Supreme Judge. Hitler could imprison or execute anyone he wanted to. He made laws keeping Jews out of certain public places or jobs. He wouldnt let Jews have German citizenship. The Nuremberg Laws stated that there would be no more inhumane acts or segregation of Jews. One of the positive sides of the Nuremberg incident was the trials documented Nazi crimes for future generations. Many citizens of the world remember hearing about the Nazis brutalities and inhuman acts. Hundreds of official Nazi documents entered into evidence at Nuremberg telling the horrible tale of the Third Reich in the Nazis own words. Six million Jews, and others not liked by the Nazis were killed. Not one convicted Nazi denied that the mass killing had occurred. Each denied only personal knowledge and responsibility. The negative things that happened at Nuremberg were the establishment of the International Military Tribunal to lead to a permanent counterpart before which crimes against humanity can be tried. Within Twenty-four wars between nations and ninety-three civil wars between 1945 and 1992, no international body had been gathered to try aggressor nations or individuals accused of war crimes(Conot). Despite the reluctance of nations to unite in common cause and move swiftly toward a lasting road to aggression, hope yes abides for the best of Nurembergs brightest promise. The world had a problem of what to do about the Nazi regime that had presided over the extermination of some six million Jews and deaths of millions of others with no basis in military necessity. Never before in history had the victors tried the vanquished for crimes committed during a war. Though, never in history had they commit crimes of such inhumanity. The International Military Tribunal held to the principle that persons committing a criminal violation of international law are responsible for violation, on the grounds that crimes of this nature are the result of their own acts. The tribunal thought for crimes carried out on orders from above, since many of the crimes had been committed in one with the Reich policy. The International Military Tribunal found it appropriate to single out the persecution of the Jews. The testimony given at the Nuremberg Trial, the document presented by the prosecution, and the entire record of its proceedings establish an exceptional source for the study of the Holocaust. The Nuremberg debates may continue for decades due to the tribunals rulings at Nuremberg(West, 93). The Nuremberg Trials have been put down as acts of vengence(Conot). Some observers considered a number of sentence as being too harsh. Others have pointed

Goya Essays

Goya Essays Goya Essay Goya Essay The major marketing management decisions can be classified in one of the following, product, price, place, and promotion. These variables are known as the company’s marketing mix or the 4 P’s of marketing. The purpose of this report is to analyze the four components of the marketing mix of the Goya Food brand. Goya Foods was founded in 1936 by Prudencio Unanue . With more than 1,500 items available today, Goya Foods Inc. is the largest Hispanic-owned company in the United States. The family-owned company maintains manufacturing and distribution facilities in the United States, the Caribbean, and Spain. Goya Foods sells grocery products focused at the Hispanic market. Its products include a full range of grocery, dairy, and frozen foods. The Unanues began importing Spanish products such as olive oil and olives to sell to New York Citys growing Hispanic population. The Unanue family still owns Goya, and today the company sells more than 1,500 food products, including many kinds of canned and dried peas and beans and more than 20 rice products. With 13 facilities in the U. S. , Caribbean, and Europe, Goya also sells juices and fruit nectars, seasonings and oils, and Latin specialties. The company has undergone the most extensive facilities expansion in its history, adding over one million square feet to its manufacturing and packaging capacity. Goya Foods and its consumers will realize substantial gains through the creation and strategic expansion of these new, state-of-the art manufacturing and distribution centers throughout the United States, Puerto Rico, Dominican Republic and Spain. : In an effort to reach out to non-Hispanic customers, Goya recast its labels in 1997 to include the English as well as Spanish name of each product on the front, instead of the back, as had been done previously. The design of the company logo was tweaked around 1998. The distinctive, rounded font was retained, but the Goya name was moved onto a blue rectangle with a yellow border on the bottom.

CM115 Week 1 Seminar Essay Example | Topics and Well Written Essays - 250 words

CM115 Week 1 Seminar - Essay Example At times, people are unable to communicate while under stress, and it may affect personal and interpersonal relationships. For that reason, the study will help me gain on knowledge about communication in stressful situations. Effective communication is an inherent skill that the study of communication fosters. The study of communication is essential for several reasons. Despite our best attempts, people can understand what we communicate differently, depending on their translation. For that reason, the study will help reduce conflicts, frustrations, and misunderstandings experienced in the communication process. Secondly, it enhances clear and effective communication, and this improves communication skills, which fosters respect and builds trust. Thirdly, the study goes further than just the use of words, but also equips a person with a set of skills that integrates the emotional aspects and nonverbal forms of communication. Lastly, it improves cooperation, decision-making, and problem solving, and equips one with the necessary skills to communicate even difficult messages in an efficient manner that does not create conflict (O’Toole, 2008). In the main, it enables one to read their audience and understand the best method to present

Description of Business Resources Coursework Example | Topics and Well Written Essays - 750 words

Description of Business Resources - Coursework Example The notion that managing resources and controlling budget cost can improve the performance of a business is also discussed in a clear and outright way. There are several physical and technological resources required in the operation of the advertising and publishing company. One is building and facilities, it is apparent that the business needs a premise to operate from in Oman. Buildings play a significant role in the image of a company and can influence different types of customers. The location of the business is important for distribution purposes. By locating the business at Oman, Mohammed should ensure it is located a place where it is accessed by many people as there will be more profits.1 Another one is the machinery to be used in the company. Mohammed should ensure that the company obtains the required machinery in the publishing process. Also, there must be computers where the adverts will be designed from before publication. Mohammed will need to ensure that he abides by the health and safety laws. This is by providing the employees with a safe environment as some of the equipment and machinery may be hazardous to health. The stock is another requirement needed by the company. The advertising and publishing company requires the stock of papers and ink that will be used in the printing process.2 The management of human resources can improve the performance of the selected organization. Mohammed should ensure that the right approach is used to the employees planning and management of their profession. Human resource management is important to the company as it enables employees to perform efficiently increasing the production. Some of the methods Mohammed can use in managing human resource management are training, appraisal, motivating and personal development skills. Also, the staff to be employed must have the right skills and papers for a particular Job role.

Ethical behavior and ethical perspective Research Paper

Ethical behavior and ethical perspective - Research Paper Example This research will begin with the statement that ethical-making decisions are very important and can affect the evaluation phase that it belongs to. Some of the ethical decision that is made keep ethical theories to the background and hence are used in the decision-making procedure of everyday life. Others do ignore the theories when they are making their decisions and only really on the theoretical approach that is cognitive moral development. Some studies have been on the fore front of examining the link between the theories and the way that most people make their decisions. These reasons are justified to belong to the criteria that are derived from the various stages in moral reasoning. Any ethics that has an action is solely determined by its end results or the consequences that are obtained in the end. This approach does look at the difference that is there between the good and the bad. Acts are considered to be good when they tend to have a positive effect and also in promoting human welfare. They are then considered to be harmful when they have a negative effect on individuals. This approach is thus referred to ass Teleological theory. Therefore, when one considers analyzing their ethical behavior, they ought to consider this theory. Teleological moral theories are accurately linked to the aspect of Hedonism. This aspect is able to connect the consequences that human behavior has to the foundation that is based on good and bad, right and wrong.

Customer Satisfaction, Loyalty, and Empowerment Essay Example for Free

Customer Satisfaction, Loyalty, and Empowerment Essay 1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys, in order to measure the satisfaction of their consumers because the importance of consumer satisfaction is one of the main factors for a company. According to the question, should a company be happy or concerned if most consumers are satisfied, the answer is concerned. The reason of this answer is that if all consumers would be satisfied then it is okay, but in this case not all consumers are satisfied, so there are some consumers who are not satisfied. The company should work hard in order to not leave space for concerns for these people who would be unsatisfied. These unsatisfied consumers would have a big influence on the company because these consumers express their concerns to other people and then other people might not want to buy anything from that company. However, one of the main strategies that companies use to achieve their goals of satisfaction is to influence the consumer’s expectations. Customer’s expectations should be very high because if the product or service doesn’t meet their expectations they would be unsatisfied and have a negative perception. Marketers should make their expectations a bit lower so the service or product would exceed their expectations and then customers would be very satisfied. An example of consumer satisfaction would be like this: I usually order pizza at the restaurant called Extreme Pizza so then they deliver it at my home. They always bring it on time so they never are late, and also the food is warm. I am very satisfied with the product and service they provide to me. However, one day I heard my friend complaining about a restaurant service and then I asked him why so, and I realized that he was talking about the same restaurant that I order pizza. He said many bad things about that restaurant, then he told me that delivery is always late so then the food is cold. He also complained that he pays much more money because his house is far away from this restaurant. Therefore, I think that the reason of this problem between my friend and that restaurant is that the location of the house, so it is normal if the delivery is late and the food is cold. However, my house is near the restaurant, so I don’t face these problems. In the end, the difference is that I am very satisfied with their products and service but my friend is not satisfied and told everyone about the bad issue he experienced with that restaurant. To sum up in other words, all companies should be concerned with that percentage of people who are not satisfied even if the number of these people is low because negative things are spread much faster to others and positive ones. 2. Create a loyalty program for AUK with the 4 positive effects in mind Loyalty programs are a type of sales promotions defined as the efforts to reward frequent purchases or consumptions of customers. Anyhow, we have to point out the difference between loyalty and loyalty programs. Loyalty is the attitude of customers for a particular brand. It is divided in two dimensions, behavioral and attitudinal loyalty. Behavioral loyalty is a degree where customer buys the product regularly and does not respond to competitors. Attitudinal loyalty is the degree where customer prefers or likes the brand. There are four positive effects of loyalty programs longevity effect, the blocker effect, spreader effect, and the accelerator effect. Longevity effect is the process of lengthening of the lifetime value of customers by increasing their switching costs. Blocker effect is the process of blocking out marketing communications from competitors. Spreader effect is the willingness of customers to buy related products from a marketer. Accelerator effect is the process where customers speed up to make purchases in order to get to the next level of their loyalty program offers. AUK Loyalty Program The loyalty program tends to encourage customers to buy a product and make customers come again to buy the product. In AUK, students not only can pay for their tuition but also for extra lectures such as cisco, summer program etc. Moreover, AUK could have a loyalty program in a way from those students who come from the same family and town. When a student attends AUK, then he or she will have a 50% discount from the actual price for cisco. Also, summer program is one of them that make a discount for AUK students each summer. Furthermore, AUK provides a 15 % discount of price for a second person from the same family and 30% for the third. Even though, all students of AUK would have the opportunity of 20% reduction in price for work and travel during the summer in the Unites States, with the company called â€Å"Zip Travel†. Therefore, this loyalty program would have 4 positive effects. One of the longevity effects is that AUK attracts students from the same family to join AUK w ith a discount in price. For example, I have a friend who joined AUK last year, which he has a brother here at AUK who is going to graduate next quarter. He told me that, he did not even think to come at AUK but his brother convinced him to make such a decision and attend AUK. Also, he mentioned that AUK offers a 15% discount in price for the second person of the same family. Maybe the discount and quality that AUK provides encouraged my friend to register in. The blocker effect is also included to the loyalty program of AUK because it provides for its customers extra courses such as Cisco located in the Blue Building at AUK. All students of AUK would have 50% discount in price if they want to take those IT classes. Therefore, when students hear about this offer, they do not bother to go somewhere else and take these classes because this offer with a cheaper price is all right. Therefore, this is how AUK loyalty program blocks out marketing communication from competitors. The spreader effect would be also included to the loyalty program of AUK. For example, I know a friend who participates in every summer program that AUK offers. He told me that, he is very satisfied with the lectures and professors of AUK and that AUK offers a discount for its students who want to participate in the summer program. These are the reasons why he enjoys taking every year classes at AUK during the summer season. Therefore, he is loyal to AUK and does not want to take summer courses in other countries as some students do. The accelerator effect is also one of the loyalty programs included at AUK. An example that AUK offers would be that if in AUK are three students that come from the same family, the second would have 15% discount and the third would have 30% discount. By this offer AUK attracts its students to invite its family member attend at AUK because of the price discount they offer to them. If my brother would come next year at AUK, he would get 15% discount in price, but also if in the following year would come my sister then she would have 30% discount which is a very good offer in attracting more people. In other words, the more people of your family, much cheaper it would cost to you.

Thoeries Of Evolution Essay -- essays research papers fc

Thoeries of Evolution   Ã‚  Ã‚  Ã‚  Ã‚  Evolution is the process by which living organisms originated on earth and have changed their forms to adapt to the changing environment. The earliest known fossil organisms are the single-celled forms resembling modern bacteria; they date from about 3.4 billion years ago. Evolution has resulted in successive radiations of new types of organisms, many of which have become extinct, but some of which have developed into the present fauna and flora of the world (Wilson 17).   Ã‚  Ã‚  Ã‚  Ã‚  Evolution has been studied for nearly two centuries. One of the earliest evolutionists was Jean Baptiste de Lamarck, who argued that the patterns of resemblance found in various creatures arose through evolutionary modifications of a common lineage. Naturalists had already established that different animals are adapted to different modes of life and environmental conditions; Lamarck believed that environmental changes evoked in individual animals direct adaptive responses that could be passed on to their offspring as inheritable traits. This generalized hypothesis of evolution by acquired characteristics was not tested scientifically during Lamarck's lifetime. A successful explanation of evolutionary processes was proposed by Charles Darwin. His most famous book, On the Origin of Species by Means of Natural Selection (1859), is a landmark in human understanding of nature. Pointing to variability within species, Darwin observed that while offspring inherit a resemblance to their parents, they are not identical to them. He further noted that some of the differences between offspring and parents were not due soley to the environment but were themselves often inheritable. Animal breeders were often able to change the characteristics of domestic animals by selecting for reproduction those individuals with the most desirable qualities. Darwin reasoned that, in nature, individuals with qualities that made them better adjusted to their environments or gave them higher reproductive capacities would tend to leave more offspring; such individuals were said to have higher fitness. Because more individuals are born than survive to breed, constant winnowing of the less fit-a natural selection-should occur, leading to a population that is well adapted to the environment it inhabits. When environmental conditions change, po... ...le in the short term have broad tolerances, which may better enable them to survive extensive changes. Human beings are uniquely adapted in that they make and use tools and devices and invent and propogate procedures that give them extended control over their environments. Humans are significantly changing the environment itself. The effects are most complex and cannot be predicted, and yet like the likelihood is that evolutionary patterns in the future will reflect the influence of the human species(Microsoft96). Works Cited Ardrey, Robert. The Hunting Hypothesis: A Personal Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Concerning the Evolutionary Nature of Man. New York:   Ã‚  Ã‚  Ã‚  Ã‚  Antheneum, 1976. Encarta 96. Computer Software. Microsoft, 1995. Gribbon, John and Cherfas, Jeremy. The Monkey Puzzle: Reshaping the Evolutionary Tree. Philly: Pantheon, 1982. Reader, John. Missing links: The Hunt for Earliest Man. Boston: Little, 1981 Schwartz, Jeffery H. The Red Ape: Orang-Utans and Human Origins.   Ã‚  Ã‚  Ã‚  Ã‚  San Francisco: Houghton, 1987. Wilson, Peter J. The Domestication of the Human Species. Oxford:   Ã‚  Ã‚  Ã‚  Ã‚  Yale, 1991.

Emotional Intelligence Essay

The ability to express and control our own emotions is important, but so is our ability to understand, interpret, and respond to the emotions of others. Imagine a world where you couldn’t understand when a friend was feeling sad or when a co-worker was angry. Psychologists refer to this ability as emotional intelligence, and some experts even suggest that it can be more important than IQ. Learn more about exactly what emotional intelligence is, how it works, and how it is measured. What is Emotional Intelligence? Emotional intelligence (EI) refers to the ability to perceive, control and evaluate emotions. Some researchers suggest that emotional intelligence can be learned and strengthened, while others claim it is an inborn characteristic. Since 1990, Peter Salovey and John D. Mayer have been the leading researchers on emotional intelligence. In their influential article â€Å"Emotional Intelligence,† they defined emotional intelligence as, â€Å"the subset of social intelligence that involves the ability to monitor one’s own and others’ feelings and emotions, to discriminate among them and to use this information to guide one’s thinking and actions† (1990). The Four Branches of Emotional Intelligence.  Salovey and Mayer proposed a model that identified four different factors of emotional intelligence: the perception of emotion, the ability reason using emotions, the ability to understand emotion and the ability to manage emotions. 1.Perceiving Emotions: The first step in understanding emotions is to accurately perceive them. In many cases, this might involve understanding nonverbal signals such as body language and facial expressions. 2.Reasoning with Emotions: The next step involves using emotions to promote thinking and cognitive activity. Emotions help prioritize what we pay attention and react to; we respond emotionally to things that garner our attention. 3.Understanding Emotions: The emotions that we perceive can carry a wide variety of meanings. If someone is expressing angry emotions, the observer must interpret the cause of their anger and what it might mean. For example, if your boss is acting angry, it might mean that he is dissatisfied with your work; or it could be because he got a speeding ticket on his way to work that morning or that he’s been fighting with his wife. 4.Managing Emotions: The ability to manage emotions effectively is a key part of emotional intelligence. Regulating emotions, responding appropriately and responding to the emotions of others are all important aspect of emotional management. According to Salovey and Mayer, the four branches of their model are, â€Å"arranged from more basic psychological processes to higher, more psychologically integrated processes. For example, the lowest level branch concerns the (relatively) simple abilities of perceiving and expressing emotion. In contrast, the highest level branch concerns the conscious, reflective regulation of emotion† (1997).  What everyone needs to know. Emotional Intelligence Is the Other Kind of Smart.  When emotional intelligence first appeared to the masses in 1995, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70% of the time. This anomaly threw a massive wrench into what many people had always assumed was the sole source of success—IQ. Decades of research now point to emotional intelligence as the critical factor that sets star performers apart from the rest of the  pack. Emotional intelligence is the â€Å"something† in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions that achieve positive results. Emotional intelligence is made up of four core skills that pair up fewer than two primary competencies: personal competence and social competence. Personal competence is made up of your self-awareness and self-management skills, which focus more on you individually than on your interactions with other people. Personal competence is your ability to stay aware of your emotions and manage your behaviour and tendencies. †¢Self-Awareness is your ability to accurately perceive your emotions and stay aware of them as they happen. †¢Self-Management is your ability to use awareness of your emotions to stay flexible and positively direct your behaviour. Social competence is made up of your social awareness and relationship management skills; social competence is your ability to understand other people’s moods, behaviour, and motives in order to improve the quality of your relationships. †¢Social Awareness is your ability to accurately pick up on emotions in other people and understand what is really going on. †¢Relationship Management is your ability to use awareness of your emotions and the others’ emotions to manage interactions successfully. Emotional Intelligence, IQ, and Personality Are Different. Emotional intelligence taps into a fundamental element of human behaviour that is distinct from your intellect. There is no known connection between IQ and emotional intelligence; you simply can’t predict emotional intelligence based on how smart someone is. Intelligence is your ability to learn, and it’s the same at age 15 as it is at age 50. Emotional intelligence, on the other hand, is a flexible set of skills that can be acquired and improved with practice. Although some people are naturally more emotionally intelligent than others, you can develop high emotional intelligence even if you aren’t born with it. Personality is the final piece of the puzzle. It’s the stable â€Å"style† that defines each of us. Personality is the result of hard-wired preferences, such as the inclination toward introversion or extroversion. However, like IQ, personality can’t be used to  predict emotional intelligence. Also like IQ, personality is stable over a lifetime and doesn’t change. IQ, emotional intelligence, and personality each cover unique ground and help to explain what makes a person tick. Emotional Intelligence Is Linked to Performance. How much of an impact does emotional intelligence have on your professional success? The short answer is: a lot! It’s a powerful way to focus your energy in one direction with a tremendous result. Talent Smart tested emotional intelligence alongside 33 other important workplace skills, and found that emotional intelligence is the strongest predictor of performance, explaining a full 58% of success in all types of jobs. Your emotional intelligence is the foundation for a host of critical skills—it impacts most everything you say and do each day. Emotional intelligence is the single biggest predictor of performance in the workplace and the strongest driver of leadership and personal excellence. Of all the people we’ve studied at work, we’ve found that 90% of top performers are also high in emotional intelligence. On the flip side, just 20% of bottom performers are high in emotional intelligence. You can be a top performer without emotional intelligence, but the chances are slim. Naturally, people with a high degree of emotional intelligence make more money—an average of $29,000 more per year than people with a low degree of emotional intelligence. The link between emotional intelligence and earnings is so direct that every point increase in emotional intelligence adds $1,300 to an annual salary. These findings hold true for people in all industries, at all levels, in every region of the world. We haven’t yet been able to find a job in which performance and pay aren’t tied closely to emotional intelligence. Emotional Intelligence Can Be Developed. The communication between your emotional and rational â€Å"brains† is the physical source of emotional intelligence. The pathway for emotional intelligence starts in the brain, at the spinal cord. Your primary senses enter here and must travel to the front of your brain before you can think rationally about your experience. However, first they travel through the limbic system, the place where emotions are generated. So, we have an emotional reaction to events before our rational mind is able to engage.  Emotional intelligence requires effective communication between the rational and emotional centers of the brain. â€Å"Plasticity† is the term neurologists use to describe the brain’s ability to change. Your brain grows new connections as you learn new skills. The change is gradual, as your brain cells develop new connections to speed the efficiency of new skills acquired. e. Generalization The student learns that Emotional Intelligence? Emotional intelligence (EI) refers to the ability to perceive, control and evaluate emotions. Some researchers suggest that emotional intelligence can be learned and strengthened, while others claim it is an inborn characteristic. Since 1990, Peter Salovey and John D. Mayer have been the leading researchers on emotional intelligence. In their influential article â€Å"Emotional Intelligence,† they defined emotional intelligence as, â€Å"the subset of social intelligence that involves the ability to monitor one’s own and others’ feelings and emotions, to discriminate among them and to use this information to guide one’s thinking and actions† (1990). The Four Branches of Emotional Intelligence Salovey and Mayer proposed a model that identified four different factors of emotional intelligence: the perception of emotion, the ability reason using emotions, the ability to understand emotion and the ability to manage emotions. 1.Perceiving Emotions 2.Reasoning with Emotions 3.Understanding Emotions 4.Managing Emotions What everyone needs to know. 1. Emotional Intelligence Is the Other Kind of Smart. Personal competence is made up of your self-awareness and self-management skills, which focus more on you individually than on your interactions with other people. Personal competence is your ability to stay aware of your emotions and manage your behaviour and tendencies. Self-Awareness is your ability to accurately perceive your emotions and stay aware of them as they happen. Self-Management is your ability to use awareness of your emotions to stay flexible and positively direct your behaviour. Social competence is made up of your social awareness and relationship management skills; social competence is your ability to understand other people’s moods, behaviour, and motives in order to improve the quality of your relationships. Social Awareness is your ability to accurately pick up on emotions in other people and understand what is really going on. Relationship Management is your ability to use awareness of your emotions and the others’ emotions to manage interactions successfully. 2. Emotional Intelligence, IQ, and Personality Are Different. 3. Emotional Intelligence Is Linked to Performance. 4. Emotional Intelligence Can Be Developed. â€Å"Plasticity† is the term neurologists use to describe the brain’s ability to change.

The Most They Ever Had Book Review

Cory W. Smith Mrs. Huskinsson English 101 18 November 2012 Book Review: The Most They Ever Had The Most They Ever Had is a story of suffering, hard work, and sacrifice. It is a collaboration of interviews conducted on the textile workers of the Profile cotton mill in Jacksonville, Alabama. The author of the book, Rick Bragg, compiles the stories of these people because he is one of them. He was raised in Jacksonville, Alabama. His older brother, Sam, worked at the mill. Bragg wrote this story of his people because it was a story that needed to be heard.The Most They Ever Had tells the simple lives of the men that just wanted to make a living to support a family and make it through this life to get to the next. The title is so fitting because they lived such simple lives that the mill coming to town meant survival. It meant having a somewhat stable job and the ability to buy a house and put food on the table. It was, in fact, the most they ever had. The job came with a price, however. The workers paid for their means of survival with their health. They worked unventilated rooms saturated with lint.The constant inhalation of these minute particles eventually caused damage to the workers lungs causing a disease called â€Å"brown lung. † Because the job was so sought after, the workers could lose their job for the smallest mishaps, even missing one day of work due to illness. The workers could be sick as dogs, but they would still clock in a put in their daily hours. Their daily struggles can teach the readers a lesson–to never take things in life for granted. These workers labor tirelessly day in and day out just to put a roof over their family’s head and food on the table.They worked in terrible conditions, but they rarely complained because they appreciated what they had. That, I believe, is a main purpose behind this book. Not only to tell the readers the stories of these true American heroes, but also to teach them this valuable lesson. T he Profile cotton mill opened its doors in Jacksonville, Alabama in 1905 and remained open until 2001 when it shut down without warning and left the workers still trying to pay off mortgages with no pension. Bragg tells the stories of the mountain people from this region just trying to get by paycheck to paycheck. He insights us on the tyrant mill owners and managers.He also informs us of the tragedies the workers endured like Charlie Hardy’s story of how he, â€Å"one of the best front-porch guitar pickers,† lost his â€Å"picking arm† to a machine in the mill and had to give up his talent. Or the tragic story of Leon Spears, the 65 year old man that began working at the mill when he was seventeen that has to carry an oxygen tank close by because of the damage done to his lungs by the cotton filled air of the mill. Bragg explains how the corrupt bosses would blame the workers’ troubled breathing on hangovers and laziness rather than inadequate working co nditions.Still, however, the workers would show up day after day because they knew that the mill gave them a means of survival. The workers of the mill never gave up hope, though, that things would get better, and, eventually, they did. Over time conditions improved. Profile mill workers, in time, earned â€Å"one of the best blue collar paychecks in the foothills. † The book is informative because it does exactly that–it informs. If I had not read this book, I would have never learned the stories of these brave Americans and their families. It tells you what life in a mid 20th century mill town was like.Bragg doesn’t stop at informative, however. He portrays the workers’ stories in a way that one becomes attached to them. Bragg writes in such an eloquent and descriptive manner that by the end of the book, one believes that he or she actually knows the mill workers of Jacksonville, Alabama. One of the most amazing components of this book, in my opinion, i s that the workers living this tragedy didn’t even realize that they were living one. It was just their life. They worked in such harsh working conditions and under such greedy bosses, but they didn’t look at themselves with pity. They didn’t complain.They did what they had to do to support their family and to make ends meet. Another intense part of the book for me was reading Charlie Hardy’s story. Charlie lost his arm to a machine and by result had to give up on his talent of guitar playing. Since I am a musician myself, I can hardly imagine what it would feel like to be told that I would never be able to play the guitar again. Rick Bragg’s The Most They Ever Had is amazing book of conquest over struggle. The mill workers of Jacksonville, Alabama gave life and limb to provide for their family and never gave up hope that someday things would get better.They never gave up on their families that depended on that paycheck. The Most They Ever Had show s that things in life don’t always come easy and that we must work hard for the things in life we love most. I highly recommend this book to anyone that likes a good conquest story because that’s what this story boils down to. It’s the story of how the workers of the Profile cotton mill trying to overcame the struggles of everyday life in the textile mill of Jacksonville, Alabama. Works Cited: Bragg, Rick. the most they ever had. San Fransisco: MacAdam/Cage, 2009. Print.

30 Words Inspired by 29 People and An Elephant

30 Words Inspired by 29 People and An Elephant 30 Words Inspired by 29 People and An Elephant 30 Words Inspired by 29 People and An Elephant By Maeve Maddox Thousands of English words may be classed as eponyms, words derived from proper names. Many eponyms derive from deliberate choices to call a product, invention, or scientific discovery after the person most closely associated with it, for example: macadam, guillotine, pasteurisation. Sometimes scientific terms are coined to honor a famous person or a friend, for example, watt, ohm, and dahlia. Other eponyms derive from characters in fiction, mythology, or geographical locations, for example rambo, hermaphrodite, marathon. Eponyms I find especially interesting are those that derive not from a deliberate naming process, but from distinctive associations with specific individuals. Here are 30 eponyms that owe their existence to somethingphysical features, manner of dress, writing style, profession, or behaviorassociated with specific people (and one elephant). The People 1. bowdlerize [bÃ… dlÉ™-rÄ «z, boud-] remove sexually offensive words or passages from a written work before publishing it. From Thomas Bowdler (1754-1825) who published an edition of Shakespeare that left out such things as the porter scene in Macbeth. As preposterous as the idea may seem now, it was a boon to women who had previously been deterred from reading the plays by their parents, husbands, or dread of social disapproval. 2. boycott [boikÃ… t] refuse to do business with with someone. From Charles C. Boycott (1832-1897), the Irish land agent for an absentee landlord. Boycott refused to conform to land reforms supported by the Irish Land League. The League acted against Boycott by preventing his access to stores, postal service and other economic necessities. Boycotting is an important tool in campaigns of passive resistance to unjust social conditions. 3. cardigan [krdÄ ­-gÉ™n] style of sweater that opens at the front. From James Thomas Brudenell, 7th Earl of Cardigan who is said to have worn a knitted waistcoat to keep warm on campaign. He was one of the commanders in the field on the day of the fatal Charge of the Light Brigade in the Crimean War. 4. casanova [kÄÆ'sÉ™-nÃ… vÉ™] This is one of those many euphemisms for a man who preys on women. One definition is a man gallantly attentive to women. Others are promiscuous man, or philanderer. From Giacomo Jacopo Girolamo Casanova de Seignalt (1725-98), an Italian adventurer who wrote a memoir in which he bragged about his conquests. 5. chauvinism [shÃ… vÉ™-nÄ ­zÉ™m] fanatical patriotism or an intense belief in the superiority of ones own gender, group, or kind. From Nicholas Chauvin, a soldier in Napoleons Army who was a by-word for stubborn loyalty to Napoleons Empire long after Napoleons defeat. Male chauvinism is the belief that men are congenitally superior to women and therefore have the right to set the standards for acceptable female behavior. The adjective is chauvinistic. 6. C-section (shortening of Caesarian Section) medical procedure in which a child is delivered by being cut from the mothers womb. Tradition traces the word to the belief that Roman Dictator Julius Caesar was so born. However, Roman doctors performed the procedure to save a child when the mother died before completing delivery. Julius Caesars mother, Aurelia Cotta, lived to raise her grand-daughter. The word Caesarian for the medical procedure may have more to do with the family name Caesar than with Aurelias son. Caesar comes from Latin caesus, past participle of caedere, to cut. 7. gerrymandering [jÄ•rÄ“-mÄÆ'ndÉ™r, gÄ•r-] practice of dividing voting districts to give unfair advantage to one party. From Massachusetts governor Elbridge Gerry (1744-1814). The shape of one of the voting districts suggested the body of a salamander, prompting a staffer at the Boston Gazette to coin the word Gerrymander. 8. leotard [lÄ“É™-trd] tights worn for dancing. From Jules Là ©otard (circa 1839-1870), French acrobatic performer who was the inspiration for the 1867 song The Daring Young Man on the Flying Trapeze. 9. luddite [lÃ… ­dÄ «t] opponent of technological progress. From Ned Ludd, an English laborer who was supposed to have destroyed weaving machinery around 1779. Later on (1811-1816) a band of weavers calling themselves Luddites destroyed machinery in the Midlands and northern England. 10. lynch [lÄ ­nch] Originally lynching meant any kind of impromptu justice, chiefly flogging. Now it means to hang someone in a mob frenzy without a trial. From William Lynch, the author of Lynchs Law. The law was an agreement with the Virginia General Assembly in 1782 that allowed Lynch to capture and punish criminals in Pittsylvania County without trial. The county lacked official courts. 11. machiavellian [mÄÆ'kÄ“-É™-vÄ•lÄ“-É™n] characterized by expediency, self-interest, and deceit. From Niccolà ² Machiavelli (1469-1527), Italian political theorist who wrote The Prince (1513). In it Machiavelli argues that the most effective way for men and governments to achieve and maintain power is to act without regard to moral considerations. 12. Mae West [mÄ  wÄ•st] a type of inflatable life jacket. Named for buxom U.S. film star Mae West (1892-1980). 13. marcel [mr-sÄ•l] a hairstyle characterized by deep regular waves made by a heated curling iron. Named for Francois Marcel, 19th century French hairdresser who invented the process in 1872. Can be used as a verb. 14. martinet [mrtn-Ä•t] a military officer who demands strict obedience to regulations; by extension, anyone who demands absolute adherence to forms and rules. Coined from the name of Col. Jean Martinet, a French drillmaster during the reign of Louis XIV (1643-1715). 15. masochism [mÄÆ'sÉ™-kÄ ­zÉ™m] sexual pleasure in being hurt or abused. Coined in 1883 by German neurologist Richard von Krafft-Ebing (1840-1902), from the name of Leopold von Sacher-Masoch (1836-95). Sacher-Masoch was an Austrian novelist who wrote Venus in Furs, a novella about a man who enjoys submissive relationships with cruel women. The adjective is masochistic. 16. McCarthyism [mÉ™-krthÄ“-Ä ­zÉ™m] the practice of accusing people of political disloyalty without evidence; the use of unfair investigation methods to suppress opposition. From U. S. Senator Joe McCarthy (1908-1957). Playwright Arthur Miller allegorized McCarthy and his methods in The Crucible, a drama about the 1692 witch hunt and hangings in Salem, Massachusetts. 17. mirandize [mÉ™-rÄÆ'ndÄ «z] to read the legal rights to a suspect arrested on a criminal charge. From Ernesto A. Miranda (1941-1976), a laborer whose conviction on kidnapping, rape, and armed robbery was overturned because arresting officers had failed to inform him of his legal rights. Heres the rest of the story: Ernesto Miranda was retried after his conviction was overturned by the Supreme Court. In his second trial, his confession was not presented. Nevertheless, he was again convicted of kidnapping and rape based on other evidence. He served eleven years in prison before being paroled in 1972. After his release from prison, he made money by selling Miranda rights cards with his signature on them. In 1976, at the age of 34, he was stabbed to death in a bar fight. The man suspected of killing him invoked his Miranda rights and refused to talk to police. He was released and never charged with Mirandas murder. Mark Eiglarsh 18. Oscar statuette awarded for excellence in film acting, directing, etc., given annually since, 1928 by the Academy of Motion Picture Arts and Sciences. The name Oscar was first applied to the statuette in 1936. The story is that Margaret Herrick, the Academys librarian, reacted to her first look at the statuette with the remark: He reminds me of my Uncle Oscar. Her uncle was Oscar Pierce, U.S. wheat farmer and fruit grower. 19. pompadour [pÃ… mpÉ™-dà ´r, -dÃ… r] hair style in which the front of the hair is swept up and back in a large roll. Named for Jeanne Antoinette Poisson, Marquise de Pompadour (1721-1764) mistress of Louis XV. A masculine version of the pompadour brushes the hair up from the forehead. 20. Ponzi scheme [pÃ… nzÄ“] an investment scam by which early investors are paid off from the contributions of later ones. Named for Charles Ponzi, who perpetrated such a scam from 1919 to 1920. The name Ponzi may be eclipsed by that of Madoff to describe such a scheme. Ponzis scheme netted only a few million dollars. Bernard Madoff stole $50 billion from his investors over a period of several decades. 21. quisling [kwÄ ­zlÄ ­ng] traitor; turncoat; enemy collaborator. From Vidkun Quisling (1887-1945) a Norwegian politician who headed a puppet government for the Nazis during the World War II occupation of Norway. 22. raglan [rÄÆ'glÉ™n] having or being a sleeve that extends in one piece to the neckline of the garment, with slanted seams from the armhole to the neck. Named for Fitzroy James Henry Somerset, 1st Baron Raglan who was minus an arm. The special type of sleeve made his jacket fit better. Usually seen in the phrase raglan sleeve. 23. Reaganomics the economic policies of tax cutting and deficit spending. Named for Ronald Reagan, U.S. President from 1981 to 1989. 24. rubenesque [rÃ… «bÉ™-nÄ•sk] plump or fleshy and voluptuous. From Flemish painter Sir Peter Paul Rubens (1577-1640) whose paintings favor that particular female body type. 25. sadism [sÄ dÄ ­zÉ™m, sÄÆ'dÄ ­z-] love of cruelty. From Count Donatien A.F. de Sade (1740-1815), a.k.a. the Marquis de Sade. He wrote novels that, according to the Wikipedia article, explored such controversial subjects as rape, bestiality and necrophilia. He was a proponent of extreme freedom (or at least licentiousness), unrestrained by morality, religion or law, with the pursuit of personal pleasure being the highest principle. The adjective is sadistic [sÉ™-dÄ ­stÄ ­k]. 26. sideburns [sÄ «dbà »rnz] strips of hair at the sides of the face. The word began as burnsides and referred to a style of facial hair that consisted of flaring side whiskers joining in the mustache. The chin was clean-shaven. Named for U.S. Army Gen. Ambrose E. Burnside (1824-81) who wore them. The words elements changed places by the process of folk etymology (false etymology). 27. tattersall [tÄÆ'tÉ™r-sà ´l, -sÉ™l] a pattern of dark lines forming squares on a light background; type of fabric with small and even check pattern. From Richard Tattersall (1724-1795), founder of Tattersalls, a London horse market and gambling rendezvous he founded in 1766. The pattern was a traditional one for horse blankets. 28. Victorian [vÄ ­k-tà ´rÄ“-É™-nÄ ­zÉ™m, -tÃ… r-] In one sense, the adjective can refer simply to the period of history that corresponds more or less to the reign of Queen Victoria of Britain (1837-1901), a period during which Britain led the world militarily, industrially, and politically. In another sense it signifies prudish behavior and social attitudes typical of the time. The phrase Victorian London evokes the image of a city of extremes. On one hand middleclass morality was so uptight that the word limb was preferred to more graphic words such as leg and arm. Ive read that even piano legs were carefully clothed with ruffled coverings for reasons of modesty. On the other hand abandoned children slept in doorways in slums so depraved that police were afraid to go into them. 29. wellingtons [wÄ•lÄ ­ng-tÉ™n] waterproof boots of rubber or sometimes leather reaching to below the knee and worn in wet or muddy conditions. Named for Arthur, 1st Duke of Wellington (1769-1852), who also in his lifetime had a style of coat, hat, and trousers named for him as well as varieties of apple and pine trees. ...and the Elephant 30. jumbo [jÃ… ­mbÃ… ] unusually large. In the 1880s jumbo was an English slang word for clumsy, unwieldy fellow. The famous elephant named Jumbo lived in the London Zoo for 17 years and was a great favorite with the English public. U.S. showman P.T. Barnum bought Jumbo for $10,000 in 1882. Thanks to circus advertising, the name Jumbo became a synonym for huge. In those days before animal protection laws, poor Jumbo did not have a happy life. Born in the French Sudan in 1861, he spent some time being exhibited in Paris before going to the London Zoo in 1865. When Barnum offered to buy him, 100,000 English school children wrote to Queen Victoria begging her to stop the sale. To no avail. Read Jumbos sad story at Wikipedia. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:30 Synonyms for â€Å"Meeting†What is Dative Case?10 Functions of the Comma